Tour operator Apollo has been named "Best Brand in the Travel Industry" at the Evimetrix Swedish Brand Award 2025.

The award is based on one of Sweden's most comprehensive independent brand surveys and confirms Apollo's strong position within the Swedish travel industry.

– We are incredibly proud! This award not only measures brand awareness, but also customer satisfaction, and thus captures both recognition and appreciation from those who matter most: the travelers. It is the clearest proof that the efforts that our employees and partners make every day really make a difference, says Martina Krantz, press officer at Apollo.

The Evimetrix Swedish Brand Award is awarded annually and is based on interviews with over 6,000 Swedish consumers, who evaluate more than 500 brands across a range of industries. The award goes to brands that combine high awareness with high customer satisfaction – a combination that this year placed Apollo at the top of the travel industry.

In the travel category, Apollo was followed by SAS – Scandinavian Airlines and Ving Sverige.

According to the press release.