The Georgian National Tourism Administration (GNTA) is extending its cooperation with AVIAREPS, a leading GSA in tourism, aviation and destination representation with 74 offices in 69 countries worldwide.

AVIAREPS will continue to lead the PR and marketing work for Georgia in Scandinavia with a clear focus on strengthening the country's attractiveness and positioning Georgia as an inspiring, unique and diverse travel destination.

Expansion into the Danish market and improved air connections

In addition to Sweden and Norway, AVIAREPS is now expanding its mission for Georgia to also include the Danish market. The expansion comes in conjunction with a new direct connection between Copenhagen and Tbilisi starting on June 27 – further strengthening the accessibility of Georgia for Nordic travelers.

The renewed collaboration builds on the successes and positive results achieved over the past year. AVIAREPS has actively worked to increase awareness of Georgia's unique culture, history, scenic landscapes and gastronomy in the Swedish market through targeted PR and marketing efforts.

Continued growth in the Scandinavian market

Georgia is seeing growing interest among Scandinavian travelers and the future prospects are strong. With a focus on strategic communication and target group-adapted activities, AVIAREPS looks forward to contributing to increased tourism and greater interest in Georgia as a travel destination.

– Georgia is a destination that continues to inspire travelers with its unique combination of magnificent nature, rich culture and renowned hospitality. During our collaboration, we have seen increased interest from Scandinavian travelers, especially for the country's wine traditions, historic cities and varied landscapes. With the new direct flight from Copenhagen to Tbilisi, accessibility is further strengthened. We are proud to continue our partnership with GNTA and look forward to introducing even more Nordic travelers to Georgia, says Tapani Kauhanen, Nordic General Manager at AVIAREPS.