TThe German Tourist Office has chosen Swedish content, PR and communications agency Joyvoy Studio for this spring's major campaign "Discover Northern Germany". The campaign aims to attract travel-loving Swedes to discover new parts of Germany now that the pandemic has eased.
Joyvoy Studio has been commissioned by the German Tourist Office to create editorial content and a tailor-made microsite, with more than a hundred thematic tips and inspiring travel guides to six northern German cities and regions. The aim is to entice Swedish travelers to take the easy step south to discover new sides of Germany – from coastal landscapes and hiking trails to picturesque villages and vibrant cities.
– Joyvoy Studio convinces through creative and tailored solutions, puts the customer in focus and is flexible and quick-witted when it comes to changes according to the customer's wishes. The company's background in travel journalism and the travel industry ensures an extra good understanding of the assignment itself and its best possible realization. That is why we at the German Tourist Office have chosen to cooperate with Joyvoy Studio, says Iris Müller, Marketing Manager at the German Tourist Office in Sweden.
The campaign runs until June and is based on tailored editorial content, a microsaget with travel guides as well as native and social media advertising.
– Northern Germany is incredibly beautiful and multifaceted, but still an undiscovered destination for many Swedes. It is very easy to get here from southern Sweden by train, boat or your own car and you have everything you could want here close by, says Kajsa Beausang, editor-in-chief of the travel site joyvoy.se and creative director at Joyvoy Studio, who was responsible for the editorial design of the microsite.
The campaign is marketed with programmatic advertising in national media in southern Sweden, including the Mälardalen region.
– We are very happy that the German Tourist Office chose Joyvoy Studio for this major campaign. We are passionate about the hospitality industry and we want to contribute to a rapid recovery for tourism. Our specialization in the travel industry is really bearing fruit now after the pandemic, says Janis Pavuls, CEO of Joyvoy Studio.
