The assignment includes strategy, efficiency analysis and media buying. The collaboration will begin in June.

– Viking Line operates in a competitive market where every ship departure is a deadline. Our target group is broad and we are very media-intensive. For us, it is important to have partners who offer both seniority and innovative thinking, but who also have a holistic view of us as a customer and can work closely with our business on a daily basis, says Niklas Zhovnartsuk, Head of Marketing & Online sales Viking Line Scandinavia.

In choosing a new media agency, Viking Line has focused on finding a partner who contributes to creating the perfect media mix of traditional and digital media with drive and creativity, to reach out widely and constantly drive traffic online. The web has become the shipping company's largest sales channel, where currently over 80 percent of cruises are sold via the web.