Travel and events group Unlimited Travel Group is now expanding its operations to include travel and logistics solutions for global tours and live productions. With this clear specialization, the company is targeting a rapidly growing market.
JB Travel is today a global travel partner to Zara Larsson – one of Sweden's most successful artists – with responsibility for planning and coordinating flights, hotels and transportation for her entire tour team worldwide.
– This is an incredibly interesting segment from our perspective here in Sweden, as one of the world's leading music export countries* with many world artists on the top charts, says Jonas Bodin. For the tour's project management, it is central to working with a professional player who can find the best flight routes and make the logistics as smooth as possible for the entire tour staff. So this is a perfect service for us to offer!
JB Travel's tour department is led by Erika Finnström, who focuses entirely on planning and managing large-scale international productions.
– It is incredibly stimulating to work with productions of this caliber. I see enormous potential in this segment – Sweden has many exciting artists on the rise, so the future looks very promising., says Erika Finnström.
Zara Larsson will soon embark on an extensive European tour and end the year in the USA, with more continents awaiting the Swedish superstar in 2026.
* According to the American research firm Luminate, Sweden was ranked as the 10th largest nation in the world in terms of music exports in Q12025. The analysis includes figures such as streams, number of countries listening to Swedish music (imports) and how many Swedish artists manage to reach a global audience.
According to the press release.
