New research from global technology provider Amadeus shows that travellers are increasingly open to AI-powered solutions that can make travel more seamless and personalised. In the report Global Mobility Trends: Decoded, Traveler Insights 2026 68 percent estimate they would likely use an AI-based travel assistant to suggest and book transport.
Of these, 33 percent say they are very likely to use AI tools, while only 13 percent are negative towards the technology.
The report shows that AI is valued throughout the travel experience. Over 80 percent of travellers want to use AI for personalised recommendations before and during their trip, while almost 80 percent see value in AI support even after the trip, for example, through loyalty offers and tailored suggestions.
– AI is changing traveller expectations faster than any other trend, particularly in mobility. Hyper-personalisation and real-time information are now crucial to creating a seamless travel experience, says Peter Altmann, Vice President Mobility and Travel Protection at Amadeus.
Travellers willing to share data
To enable more personalised services, many travellers are also prepared to share personal data. Almost half, 47 per cent, would consider providing driving licence details in advance to simplify the car rental process. At the same time, 42 per cent are willing to share travel details, and 40 per cent would consider providing passport or ID information.
Demand for smarter and sustainable solutions
Online check-in tops the list of the most in-demand features within mobility services, followed by personalised route suggestions and real-time disruption alerts.
The report also shows great interest in future mobility solutions. Over half of those surveyed stated that they could imagine using connected traffic systems, electric and hybrid vehicles, and mobility-as-a-service platforms. Hyperloop, autonomous vehicles and drone taxis also elicited great interest.
Sustainability is also playing an increasingly important role. Over 60 per cent of travellers say they are willing to pay more for sustainable travel options. Among younger generations, the willingness to pay is even higher – 75 per cent of Gen Z and 70 per cent of millennials would consider paying extra for electric vehicles.
Friction in travel persists
Despite technological advancements, the report shows that many still experience problems related to travel. Only 7 per cent describe their mobility experience as ”completely seamless”.
The biggest challenges are language barriers, unexpected costs, inadequate information, and long queues.
Source: Amadeus
