Copenhagen Malmö Port (CMP) introduces Cruise City – the only free interactive app specifically aimed at cruise guests wanting to discover Copenhagen
Cruise City is created in response to a growing demand for diverse, individual and sustainable experiences for cruise guests who want to discover Copenhagen. Once you download the app, select your ship and areas of interest, the app immediately brings up a personalized guide and interactive map with attractions, experiences, restaurants and events based on your chosen interests and time ashore.
Cruise City aims to improve the quality of guests’ experience in Copenhagen, but the app does more than that: it also highlights sustainable and environmentally friendly choices, making it easier to choose green experiences. The guide promotes the use of public transport, cycling or walking. In this way, it helps to avoid creating traffic problems around attractions. The app is continuously updated and contains carefully selected attractions, experiences, events and tips with a focus on the needs of cruise guests.
Copenhagen is one of the most popular cruise destinations in the Baltic Sea and with Cruise City, CMP wants to strengthen partnerships with cruise lines, the city and the local business community, as well as contribute to improving the interaction between guests and Copenhageners.
”"Cruise City is created to see the city from the perspective of a cruise passenger: visitors who are short on time, may have difficulty finding their way around and need help making the best choices during their stay. With Cruise City, CMP wants to meet cruise guests' increased demands for individual experiences and promote better, greener and more sustainable interactions between the city and its visitors," says Henrik Ahlqvist, CMP, Sales Director Cruise.
Based on user ratings, reviews and recommendations, the app can improve tailored recommendations for future cruise guests. CMP will continuously add new and smart features to the Cruise City app, depending on initial user experiences and feedback. CMP also plans to expand Cruise City to include more cruise ports in the future.
