Ulrika Bergström will become the new hotel director at Smådalarö Gård Hotell & Spa as the current director, Christian Madsen, takes up a central position as business area manager for Hotels & Meetings within Sabis. Sabis operates the destinations: Smådalarö Gård Hotell & Spa, Krusenberg Herrgård, and Fågelbrohus.
Ulrika Bergström has extensive experience in the hotel industry and most recently comes from Scandic, where she was hotel manager at Kungens Kurva and Scandic Skärholmen. Ulrika has worked for both large chains such as Clarion and Scandic, as well as smaller manor house hotels such as Krägga Herrgård and Happy Tammsvik. Throughout her career, she has developed a down-to-earth and present leadership style with a focus on continuous development and improvements.
“It feels incredibly exciting to become part of Sabis and Smådalarö Gård Hotell & Spa. Getting the chance to work at such a unique and nature-close year-round destination as Smådalarö Gård feels like a real privilege. With my passion for the industry, I look forward to working with the team to focus on memorable customer experiences and to further develop the destination,” says Ulrika Bergström, Hotel Director at Smådalarö Gård Hotell & Spa.
Smådalarö Gård Hotell & Spa in the Stockholm archipelago is one of Sweden's largest spa hotels, offering guests curated experiences for all the senses. The current hotel director, Christian Madsen, at Smådalarö Gård Hotell & Spa, will take a central role at Sabis as business area manager for all of the company's hotels: Smådalarö Gård Hotell & Spa, Krusenberg Herrgård, and Fåbrohus. This is a role where the focus is on continuous development and building attractive destinations with a focus on gastronomy, health, well-being, and nature-based experiences.
– I am so pleased to have the opportunity to take on a new role at Sabis. My time at Smådalarö Gård Hotell & Spa has been wonderful and educational; it's a destination that is truly close to my heart. Now it feels incredibly exciting to be involved in developing all our destinations, creating reasons to travel within nature, health, and flavour sensations, as well as working with the customer experience alongside driven colleagues, says Christian Madsen, Business Area Manager Hotels & Meetings.
According to the press release.
