At this year's general meeting at the end of April, a new member was elected to the board of directors of the state-owned marketing company for the tourist country of Sweden, Visit Sweden AB: Per Sjödell.

Per Sjödell (b. 1972) has a master's degree in economics from Linköping University. He has a background as Global Marketing Director H&M, Marketing Director ICA, CEO Pocket Shop and Sweden CEO of Gant and Fiskars. He has been Chairman of the Board of Lindex, Lyko and Nordic Morning and a board member of Stockmann and Akademibokhandeln.

Today, Per is the Chairman of the Board of Arkvision Nordic, Identity Works, Equestrian Stockholm and Parfym.se. He is also a board member of Spendrups, Swedavia, Spring Wine & Spirits, Haypp Group and Carismar Software.

– Per will be a good addition and complement to the board with his broad experience and commitment to, among other things, marketing, value creation and digitalization, says Karin Johansson, Chairwoman of Visit Sweden.

– I would also like to take this opportunity to thank Jari Virtanen who, after nine years of wisdom, is now handing over the baton as board member of Visit Sweden to Per.

– It will be incredibly fun to work together with Visit Sweden's talented team and contribute to marketing our fantastic country. says Per Sjödell, newly appointed board member for Visit Sweden.

– I really want to welcome Per to Vist Sweden and am convinced that he will add insights and valuable aspects to our work to create value for the Swedish tourism and hospitality industry through marketing the tourist country of Sweden, says Susanne Anderson, CEO of Visit Sweden.

In connection with the Annual General Meeting, Jari Virtanen, CEO of Stena Line Travel & Retail Group, who has served on the board as a member since 2014, was thanked. Both the chairman, company and owner expressed their gratitude for Jari's high level of competence and commitment. 

According to the press release