Wednesday 30 Sep, 2026

Petter Stordalen expands in the heart of Uppsala when a new hotel is to be built

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Vision image of the new hotel
Vision image of the new hotel

It is now clear that Nordic Choice Hotels will operate the new hotel, located between Uppsala Concert and Congress Center and Central Station, with 210 rooms. 

The hotel will make up one third of the new block that is now being built in Uppsala city. With a rooftop bar and terrace of 900 square meters and a spa area with a 19-meter-long outdoor pool and sun terrace, a new type of meeting place and destination is being created in Uppsala.

– Uppsala is a wonderful city and we finally get to build another hotel here. With unbeatable proximity to everything Uppsala has to offer in terms of culture, food and drink and history, we will be able to create fantastic guest experiences. We will also be able to offer a fantastic pool area on the rooftop, something that is a personal favorite of mine, says Petter Stordalen, founder of Nordic Choice Hotels.

The new block being built in conjunction with the hotel will also house restaurants and rooftop bars, as well as good facilities for offices and co-working spaces. The property owners for the new project are Mässing Properties and Alma Property Partners. In total, the hotel covers 10,000 square meters.

– This is a fantastic location in Uppsala and the hotel will be the heart of the neighborhood and create a vibrant area from morning to night. With a roof-top bar and spa, we are creating a hotel that does not exist in Uppsala today and we are happy to do it together with a strong player like Nordic Choice Hotels. We share the vision of creating a place where hotel guests and Uppsala residents can meet in an exciting environment. The hotel will be a perfect complement to the rest of the neighborhood and ensure that we can create Uppsala's most attractive office space, says Fredrik Mässing, CEO of Mässing Properties.

The proximity to both Arlanda and Stockholm makes it easy for both Uppsala residents and visiting travelers to visit the hotel. The heart of the hotel will be the public area on the entrance floor which will offer 1900 square meters in different designs, the restaurant and bar can accommodate 730 people in total. 

Construction of the hotel is expected to begin in 2023 and be completed in 2026. Annordia has been an advisor to the property owner in the development of the hotel and the recruitment of an operator.

According to the press release.

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