VIAREPS will market the river and ocean cruise line Plantours in the Nordics and Benelux
Plantours appoints AVIAREPS, the world's leading international company in representation, marketing and communication, as sales and marketing representative in Sweden, Finland, Norway, Denmark, Belgium, Luxembourg and the Netherlands.
Starting April 1st, AVIAREPS will assist Plantours with increased local presence in the Nordics with sales and marketing activities, market analyses, representation at various events, extensive press activities and regular reporting, as well as general support for Plantours.
Plantours is a German company offering high-quality river and ocean cruises, and their fleet currently consists of six river cruise ships that travel throughout Europe and MS Hamburg, an ocean liner that offers cruises all over the world, which has historically catered to the German-speaking market. Plantours offers competent, personal service to all its customers, which has led to high customer satisfaction over their 35-year history. The appointment of AVIAREPS ensures that Plantours can broaden its operations to the Nordic and Benelux markets.
Oliver Steuber, CEO of Plantours: ”AVIAREPS will be crucial for Plantours” expansion into the Benelux and Nordic markets and we are convinced that AVIAREPS can leverage its broad experience to provide us with good support. With AVIAREPS, Plantours can grow further and offer even more customers our outstanding personal service and reliable cruises with a small ship atmosphere.”
Thomas Drechsler, COO Tourism at AVIAREPS: ”We are very honored to have been appointed as the representative agency for Plantours in the Benelux and Nordics. Our strong presence in these markets enables a coordinated and local sales and marketing strategy to increase product awareness among the travel industry and thus end-consumer bookings.”
About Plantours
Plantours is one of the most experienced operators of river and sea cruises. The Hamburg-based company has won several awards for its outstanding activities beyond mass tourism at sea and operates Germany's smallest cruise ship, the MS "Hamburg", with great success. These expedition-oriented, worldwide cruises are complemented by an ever-growing range of river cruises in Germany and many European countries.
According to the press release.
