Friday 28 Aug, 2026

Record summer 2022 – Interest in activities in the mountain environment and more Norwegian guests give Holiday Club Åre new records

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Record summer 2022 - Interest in activities in the mountain environment and more Norwegian guests give Holiday Club Åre new records

The continued interest in an active holiday in the mountains, combined with the hotel's wide range of activities, has led Holiday Club Åre to present a new summer record. Occupancy in July reached 84%, which is the highest occupancy in a single month since June 2011, and sales for the entire summer period increased by +29% compared to the previous year.  

– Att vi skulle lyckas slå förra sommarens all time high siffror var en målbild som vi glädjande lyckades överträffa. Det visar att vi har en produkt och ett utbud som tilltalar marknaden, säger Satu Andersson VD Holiday Club Åre.

The target group has broadened, while investments in even more activities and greater availability of restaurants have led to guests spending more during their stay.  
– Even though the bookings for the summer came later than last year, guests have used more of our products. Demand for dog rooms has been high, treatments have been fully booked and restaurants have increased their sales. During the Summer Camp weeks, guests have been given rides by KIA out to more adventures, which has been hugely appreciated, says Satu Andersson.

Holiday Club Åre is open all year round and offers spacious hotel rooms and apartments, a large adventure pool, SATS gym with panoramic views, KIDs lab, its own range of activities and several restaurants and bars. It's easy to holiday at the mountain adventure hotel. 

– Our arena has been frequently used during the summer months and we see an increasing demand for the larger events. The arena in combination with Åre's total range of activities becomes a reason to travel for many companies and thus also a significant driver for the entire industry in Åre village, says Satu Andersson.

According to the press release.

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