Countryside Hotels has had its strongest summer ever. During June, July and August 2025, turnover increased by 63 percent compared to the same period in 2024. The highest level in the company's history.
– We've never had a summer like this before. The strong increase shows that our focus on the guest experience, personal encounters, and unique hotel stays is truly appreciated, says Anna Övergaard, Marketing Manager at Countryside Hotels.
August broke records
August in particular stood out as the strongest single month to date, with a turnover increase of 87 percent compared to last year. June also contributed strongly with +60 percent, while July increased by 43 percent.
Growth is primarily driven by private bookings, which increased significantly throughout the summer. In August alone, the increase was a substantial 96 percent.
Our hotel owners have done a fantastic job. It is their commitment and the unique offering we provide at each destination that lies behind this success, says Övergaard.
Facts: Countryside Hotels Summer 2025
- Growth towards 2024: +63 percent
- June: +60 percent
- July: +43 per cent
- August: +87 percent
- Private bookings: +96 percent in August, +73 percent in June, +43 percent in July
Looking forward
The record summer is providing energy for the next chapter. Countryside Hotels is now planning a series of new campaigns and themed packages designed to attract both loyal guests and new visitors. The focus will be on creating memorable experiences, from sparkling autumn weekends to relaxing winter stays in unique settings.
– We're seeing a clear trend where more guests are seeking small-scale, personal hotel experiences. Our task is to meet that demand and continue to develop our offering, concludes Övergaard.
According to the press release.
