The jury's decision is motivated, among other things, by the fact that ”SJ has, over the past year, improved its interfaces for tickets, booking, and rebooking to make it even smoother for customers to travel by train. There is a reassurance for travellers in always having the SJ app on their mobile and the website just a few clicks away.”

– We are immensely proud of this appointment and it's a team effort that has brought us here. Being named Sweden's best travel website in tough competition is a testament to the fact that what we do is truly appreciated by our customers, says Jenny Gejke, Head of SJ's Digital Sales Channels.