SJ also climbs 19 places to second place as Sweden's most digital company, compared to the previous year. The ranking is based on a survey of 85 Swedish companies across eleven different industries to understand their digital maturity from a customer perspective.

The survey, which was conducted in the summer of 2018, studied the companies' degree of digitalization based on 252 criteria within six dimensions: e-commerce, e-CRM, mobile services, social media, digital product experience and digital marketing. In addition to the top position in Swedish business, SJ also takes first place in the travel industry "passenger transportation". Furthermore, SJ is ranked second best in Sweden in the dimensions e-CRM and mobile services.

– We are of course very proud of this ranking, but we are not satisfied with this. SJ's focus on digitalization permeates our entire business and is a purely strategic choice to strengthen our long-term competitiveness. The goal is clear: we want the happiest employees, the happiest customers and the lowest costs, says SJ's CEO Crister Fritzson.

The justification for SJ's second place is "Thanks to major improvements since last year in e-commerce, e-CRM and social media and with particularly strong results in e-CRM and mobile services, SJ received high marks in almost all dimensions.".

– SJ shows an impressive increase in the total score from last year's study, from 2.9 to 3.4 and from 21st to 2nd place in the overall ranking, says Louise von Blixen-Finecke, Partner, BearingPoint Sweden.