Saturday 22 Aug, 2026

Sustainability important for Swedish cruise passengers

Photo: Viking Line

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One in four respondents say they think about sustainability when booking a cruise. And even more of
Younger travelers say the same thing. This is shown by a survey conducted by the shipping company Viking.
Line in Estonia, Finland and Sweden.
Viking Line's latest survey was conducted by Demoskop, which interviewed 2,000 people.
between 18 and 80 years in Sweden and Finland.

  • One in three respondents aged 18–30 say that sustainability is a significant aspect when they
    will book a trip.
  • A full 39 percent of people aged 18–30 would consider paying more for a sustainable alternative.
  • Most (12 percent of those interviewed) would consider paying an extra 60 kronor and slightly fewer
    (11 percent) 100 kronor extra for a more sustainable trip.

Last summer, Viking Line began offering passengers on the Turku route the opportunity to purchase renewable
biofuel, which allows travelers to reduce emissions from their trip by up to 90 percent.
– The introduction of biofuel is a good example of long-term climate work and long-term
investments. We built in the readiness to use biogas and synthetic
fuels produced with renewable energy in Viking Glory, which was completed in 2021, and Viking Grace,
which was completed in 2013. There is now enough biogas produced from waste products on
the market so that we can start using it as a fuel together with liquefied natural gas
for our climate-smart ship pair. This is a very significant milestone in our more than forty-year-long
sustainability journey, says Dani Lindberg, Sustainability Manager at Viking Line.

Viking Line's climate work is largely driven by increased consumer demands – but also by stricter regulations.
climate standards. In February, Viking Line also began a collaboration with the Ports of Stockholm and
Port of Turku to create a green shipping corridor between Stockholm and Turku.
The goal is for the corridor to be completely fossil-free by 2035. In the future, requirements such as the EU's green
transition program Fit for 55 and the emissions trading system as well as the International
The International Maritime Organization (IMO)'s strategy to reduce greenhouse gas emissions means that a
Sustainability work at the forefront is essential.

According to the press release.

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