Thursday 10 Sep, 2026

Tina Käll named Salesperson of the Year by the European Tourism Industry

Photo: HSMAI

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Photo: HSMAI

The travel industry's sales and marketing body HSMAI announced the winner of the prestigious European Salesperson of the Year award at a ceremony in London last night. The winner was Stockholm-based Strawberry salesperson Tina Käll.

The jury justified the decision with Tina Käll's outstanding achievements, where she has consistently exceeded set sales targets and creativity through, among other things, storytelling to build relationships with customers. The jury also believed that Käll's methods and commitment are inspiring for the sales team to succeed together in their sales work.
“We are overwhelmed to see Tina recognized as Salesperson of the Year by HSMAI Europe. Her consistent exceeding of sales targets and use of creative methods, especially storytelling, has truly put her in a class of her own. It is an honor for us to have her on the team, and we are proud to see her fantastic work recognized at a European level,” says Strawberry’s Nordic Sales Director Anant Vithlani.

Tina Käll was there herself in London where she received the award from the chairman of the jury. 
– I am extremely happy about this and incredibly grateful for my fantastic team. The award is a confirmation of the hard work we do together and the energy the award gives is a real vitamin injection to further tighten the muscles and thus continue to create great results and not least relationships with our customers, says Tina Käll. 

Source: According to Press Release.

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