Thursday 6 Aug, 2026

Travel bookings increase sharply after Thursday's announcement

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Travel bookings have picked up significantly for the major charter companies before and after the government's announcement that restrictions are about to be eased.

Ving's communications manager Claes Pellvik says that bookings have been boosted by the reporting of recent days, which culminated in Thursday morning's announcement that restrictions in Sweden will be lifted as of Wednesday.

– There has been a steady positive increase and it follows very much the same pattern as we have seen in Norway and Denmark, where we also have operations, says Pellvik.

Bookings for this summer's trips have increased by 300 percent compared to last summer, according to Ving.

”Shot into the air”

Apollo's communications manager Sandra Miller Kinge describes an avalanche-like increase over the last two weeks, which has accelerated towards the end.

– Both website traffic and sales have skyrocketed in the past week, says Miller Kinge.

TUI's communications officer Ronja Jakobsson says that sales so far on Thursday are three times higher than a week ago.

– There have definitely been a lot of bookings in the last few days and last week compared to before. It's pretty much the same sales figures as before the pandemic, says Jakobsson.

Source: TT

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