This is through a new partnership with Ryanair that includes the airline's full range of flights, over one million per year. The new partnership enables building blocks for both package holidays and individual trips.
TUI is accelerating its transformation journey into a global provider of travel and experiences. The new partnership will strengthen the strategic focus on growth in dynamic packaging. In future, TUI customers will be able to choose from an even wider range of flights when booking their trip. All Ryanair flights will soon be bookable directly with TUI and can be combined with the travel company's full range.
The flights complement the already extensive and growing range of TUI's own flights and existing connections with partner airlines. There is new potential, especially for destinations that are not yet seamlessly connected. This means that in the future TUI will offer individual travelers even more attractive options for city breaks and short trips. In addition, the expanded flight options can be integrated into package holidays. Through this cooperation, TUI is significantly expanding the range and frequency of its flights, especially in the UK. Travelers will benefit from even more destinations and greater flexibility, with millions of new combination options.
The partnership with Ryanair will be particularly beneficial for the First Choice brand, which was relaunched in the UK last September. The additional volume and flexibility of flights will make it significantly more attractive to the new younger generation of travellers. The First Choice offer includes a range of travel options from 5-star resorts and hotels to hostels, premium and low-cost airlines, as well as interesting and unique experiences.
– The new agreement follows the Group's strategy of increasing digitalization of the business segments. During the last financial year, the number of dynamically packaged trips at TUI increased to over 2.5 million. The collaboration with Ryanair will now further expand the range of dynamically packaged TUI holidays and at the same time achieve another milestone in digitalization. In addition, the collaboration also contributes to our growth strategy – the goal is to achieve further growth through more products and new guests, says Peter Krüger, Chief Strategy Officer & Chief Executive Officer Holiday Experiences at TUI Group.
– We are consistently implementing our transformation into a year-round provider of travel and experiences. More hotels, more flight connections, more excursions and activities both on the go and at home – we are creating even more choice for our guests. The strategy for our tour operators is clear: we want to continue to grow profitably – with our own exclusive brands and products as well as with an even broader and more individualized offering. The agreement we have now reached will create more travel opportunities for our guests than ever before. In the UK in particular, our guests will be able to choose from an even wider range of flights in the future – and in addition to a strong program with TUI Airline’s own flights, says David Schlepp, CEO Markets & Airlines at TUI Group.
“We are delighted to announce this partnership with TUI, which will enable TUI customers to now book Ryanair flights, seats and luggage as part of their holiday packages with the assurance that they will have full price transparency for Ryanair products and that they will receive all information about their flight directly from Ryanair as well as have direct access to their booking via their myRyanair account. This agreement sets TUI apart from the OTA pirates who continue to deceive and defraud consumers by illegally scraping the Ryanair website and mis-selling our flights with shameless hidden mark-ups and over-pricing,” said Dara Brady, Director Marketing & Digital at Ryanair.
The ability to book Ryanair flights as part of TUI holidays will be gradually introduced over the coming weeks and will include all routes relevant to tourism. The flights can be combined with TUI hotel offers both in travel agencies and online.
According to the press release.
