For the second year in a row, TUI has won an award in the annual competition Sweden's Best Marketing Managers. Lisa Rönnberg, Nordic Marketing Manager at TUI, received the award in the "Tour Operators" category at an awards gala at Berns in Stockholm. 

Since 2005, the industry magazine Resumé has presented the award Sweden's Best Marketing Managers to the companies that have made the greatest shift in "conceivability" and "preference" within their industry over the past year, according to surveys by the measurement company Xtreme Insights. This year too, TUI was able to step up to the stage to receive first prize in the Tour Operators category.

– We always strive to have a common thread in everything we do, always acting close to the business and ”on-brand” – both strategically and tactically. At TUI, we always include each other on a daily basis – across team, competence and country boundaries, says Lisa Rönnberg, Nordic Marketing Manager at TUI.

Over the past year, TUI has continued its strategic work to broaden the perception of the brand and strengthen its position through several major media investments and campaigns, including the sponsorship of the Masked Singer and national campaigns with the Nordic communication theme ”Everything a trip can be”. According to Xtreme Insights’ research, the efforts have yielded positive results and make TUI the tour operator that has strengthened its brand position the most among Swedish consumers.

– We have come a long way on our journey to broaden the image of what TUI is, but we are far from done. In the coming year, we will continue to invest in brand-building activities and communication. Among other things, we are one of the main sponsors of the Melodifestival tour 2025, says Lisa Rönnberg, Nordic Marketing Manager at TUI

The justification is:
”Not everyone loves the Teddy Bear Club, especially not on holiday, and this year's tour operator has the sense to offer trips to choose from. When TUI can then inspire on their website and have staff who impress at the destinations, they win the hearts of travellers – and a large part of their holiday budget.”