In the new podcast "Everything a trip can be", listeners will hear famous Swedes share their best tips and experiences from Rhodes, Zanzibar, Lisbon, Thailand, Sicily and Mexico over six episodes. The initiative is part of TUI's strategic work to broaden the brand and inspire listeners to different types of holiday experiences. The podcast can be listened to on all platforms where podcasts are available.
TUI's new podcast is aimed at all those who are thinking about traveling, looking for inspiration or want to delve deeper into different destinations and cultures - or just want to dream away. Led by host Tove Norström, listeners can follow along on a journey to both familiar and exotic destinations all over the world. Each episode features Swedish profiles and experts who talk about their absolute favorite destination - and why they have become just that. The aim is to inspire travelers to discover one of the destinations, or to get inspiration for an upcoming vacation.
– With “Everything a trip can be”, we want to create content not only for our customers but for anyone who dreams of traveling and is looking for inspiration. We didn’t really think there was a podcast that functions as a travel guide, so we decided to make one. Each episode takes you to a new destination and contains lots of tips and fun anecdotes from the destination, says Adam Gyorki, Nordic communications manager at TUI.
The launch of the podcast is part of a larger initiative where the travel operator wants to showcase its broad product portfolio, to move from being a charter company to becoming a provider of all types of holiday experiences, with everything from sun, ski and city trips to booking hotels, excursions and tickets to museums and other events. The six episodes thus reflect the breadth of TUI's product offering, including classic sun-and-beach destinations Rhodes and Thailand, exotic Mexico and Zanzibar and trendy Lisbon and Sicily.
TUI's new podcast premieres on February 12th and can be listened to wherever podcasts are available and on tui.se. The podcast will also be available in the entertainment system on a number of TUI flights from spring 2024.
According to the press release.
