With a creative drive, great ambitions and a focus on elevating WorldHotels Crafted, Victor Apelgren has now taken on the new role of Brand Manager. Victor has many years of experience in the hospitality industry and looks forward to creating unique and memorable experiences for the hotels.
”I look forward to using the diverse background I have built to continue to strengthen the WorldHotels Crafted brand and drive our ambitions forward. It is an impressive collection of hotels and I am confident that our team, together with them, will be able to deliver experiences that exceed our guests” expectations,”, says Victor Apelgren, Brand Manager WorldHotels Crafted Scandinavia.
The purpose of the new role is to strengthen WorldHotels Crafted in Scandinavia, primarily by creating inspiring content to offer guests even more memorable experiences and increase the number of hotels in the collection.
At BWH Hotels, Victor's role is seen as a perfect addition to take the brand forward.
”Victor is a perfect fit as Brand Manager for our Crafted hotels. The hotels have enormous commitment and drive, and through the investment in the new role, we have the opportunity to both elevate our existing hotels and arouse interest in Crafted among other hotels. Just like the hotels, Victor is full of energy and creativity, and we are convinced that we have a fast-paced time with lots of exciting activities ahead of us.”, says Johan Michelson, CEO BWH Hotels Scandinavia.
According to the press release.
