The nominations for this year's Stora Turismpris are now complete. The prize is awarded to an actor who has contributed to the development of the tourism industry in a new and innovative way. The prize is awarded for the 28th year in a row by the Foundation for the Advancement of Knowledge in Tourism.

Many companies in the hospitality industry have had to adapt to new markets and customer groups in the wake of the pandemic. The nominees for the Stora Turismpriset are inspiring examples of companies that have adapted to the new conditions. 

This year's nominees offer a wide range of experiences. Everything from providing visitors with knowledge about fishing, history and beer to music, theatre, locally produced food, scenic accommodation and activities such as skiing and cycling. 

 – What the nominees have in common is that they have impressively managed to change and think differently. Among other things, they have worked to develop new business models, targeted new target groups and focused on sustainability issues. We see them all as role models in developing the tourism industry, says Lars Christensen, chairman of the Foundation for the Advancement of Knowledge in Tourism. 

The criteria for the Great Tourism Prize are that the nominees must:

– contribute to new thinking and innovative development of the tourism industry 

– develop, disseminate and share knowledge to strengthen the tourism industry 

– methodically and purposefully develop a sustainable business 

– managed to restructure its operations during the pandemic 

The Swedish Agency for Economic and Regional Development is the principal of the Foundation for the Promotion of Knowledge in Tourism, which awards the Stora Turismpriset, the Cicerone of the Year, and works to spread knowledge to players in the tourism industry. The 21 candidates are nominated in their respective counties. The award will be presented on 24 November in connection with the conference The Tourism Industry on the Agenda. 

The nominated candidates:

Icehotel, Norrbotten 

Vasterbotten Experience, Vasterbotten 

The Bommen Brothers, Vasternorrland 

Hotel Klövsjöfjäll, Jamtland/Harjedalen 

Enchanted forest, Gavleborg 

Vasaloppet, Dalarna 

The tavern that doesn't exist, Orebro County 

Active outdoor life Björnögården, Vastmanland 

Old Uppsala Museum, Uppsala County 

Green Lund, Stockholm County 

Slussen's guesthouse, Vastra Gotaland 

Berg's farm in Trosa, Sodermanland 

Vadstena Monastery Hotel, Ostergotland 

Medieval Week, Gotland 

Wallby Manor, Jonkoping County 

Astad Vineyard, Halland 

Kosta Safari Park, Kronoberg 

Stufvenäs Hospitality, Kalmar County 

Mörrums Kronosalmon fishing, Blekinge 

Hotel Mossbylund, Skane