Ad Astra by Elite is ranked number 1 in customer satisfaction in TripAdvisor's ranking of all 3000 hotels in Sweden, and Aliki has been tasked with continuing to develop the hotel's position as Sweden's leading destination for spa, experiences, conferences and guest service.

Ad Astra by Elite is located in Södertälje, south of Stockholm, and is Elite Hotels of Sweden's largest hotel venture in modern times. The destination hotel focuses heavily on accommodation, gastronomy, spa, and experiences as a cohesive whole. Or in short – the Riviera 28 minutes south of Stockholm!

”Ad Astra by Elite has become the obvious choice for guests and conferences looking for something more than a traditional hotel. It is with great pleasure that I now take over, and my full commitment lies in further strengthening the hotel's role as a destination, with clear positioning, the highest quality in delivery, and an offering that works year-round.”, says Aliki Krantz, hotel director at Ad Astra by Elite.

In recent years, Aliki Krantz has built up the Elite Hotel Adlon in Stockholm, which has undergone extensive renovation. Prior to this, she played a central role in the development of The Wood Hotel by Elite, Elite Hotels of Sweden's first destination hotel. This hotel also boasts an extensive gastronomic offering, a spa & wellness area, and a first-class conference facility. Aliki has extensive experience in leadership with a commercial focus, always with high ambitions regarding both guest experience and conferences.

”Ad Astra by Elite is a strategically important venture for Elite Hotels of Sweden. Aliki has the experience and leadership required to continue developing a fantastic hotel and further strengthen its position as a leading destination hotel. We are very pleased to welcome her in the role.”, says David Halldén, CEO and Group Manager for Elite Hotels of Sweden.