Starting on 2 December 2024, the Mekka Traffic Group conglomerate will begin a historic brand transformation. Four brands; Mekka Traffic Group, Bergkvarabuss, Mekka Service and Traveller Buss, will now be united under a single, common name: Bergkvara. The change signifies a new chapter for the conglomerate and is part of an effort to create a clearer and stronger identity in the market.

”This is a natural development for us as a company.” says Per Thorsell, CEO and Group Manager of Bergkvara. ”With a common brand, we unite our different operations and our communication, while continuing to deliver the safe, sustainable and reliable travel solutions that our customers expect.”

Simpler, clearer and stronger

The change is part of a long-term strategy to simplify and streamline the brand structure. With the new name Bergkvara, the company connects to its heritage and history, while the platform signals forward-thinking and modernity.

”We have grown and developed enormously over the past decade, but with growth has also come a brand structure that has become difficult to understand.” explains Per Thorsell, CEO of Bergkvara. ”By uniting under one name, we create clarity for both customers and employees. The new brand is not just a name – it's a promise that we stand for quality, sustainability and closeness in everything we do.”

No changes for customers and employees

It is important to emphasise that the change applies solely to the brand – no changes are being made to the structure of the business, contracts, employment arrangements or services. All travel, partnerships and assignments will continue as normal, but now under the shared identity of Bergkvara.

”We want all our customers and partners to feel secure with this change. Everything that has made us successful – our reliable services, our commitment, and our quality – will remain. What we are doing is clarifying who we are and what we stand for.” says Per Thorsell.

Facts about the brand change

• Name change Mekka Traffic Group, Bergkvarabuss, Mekka Service and Traveller Buss are becoming Bergkvara.
• Schedule The change will take effect on 2 December 2024.
• Impact Brand change only – no changes to services, agreements, or employment. The change does not affect the company AB Stockholms Spårvägar, which retains its brand. 
• Goals Create a strong, clear, and modern identity that reflects the company's values and vision.

According to the press release.