The Swedish Travel Industry Association SRF has recruited Caroline Lundkvist to a newly established position as communications manager. Caroline most recently comes from the Swedish Arts Council, where she was responsible for communications at the Cultural School Centre.

–The industry association will intensify communication towards selected target groups. Caroline's task will be to design a strategy that will form the basis for our communication. Her background, which is partly in the travel industry, together with excellent communication skills will come in handy. We are very happy that we have succeeded in recruiting Caroline, says Didrik von Seth, Secretary General of SRF.

Caroline Lundkvist will take up the position in May.

According to the press release.