He will be part of SJ's Group Management and lead the group's new Communication and Sales division. The division has overall responsibility for communication, marketing, sales and branding.

– I am pleased that in Mats we are getting a strong leader with extensive experience in change and development work and who has successfully worked on developing new businesses and digital services. With integrated communication and marketing, we can continue to develop our communication with the outside world, coordinate our messages in all our channels to increase sales and improve our brand with greater force, says Crister Fritzson, SJ's President and CEO.

Mats Almgren currently holds the role of business area manager at Telenor, where he has been since 2012. Previously, Mats has been CEO of Canal Digital and CEO of NEC Scandinavia, among other positions.