With a nod to recent years' discussions about how travel can lead to climate anxiety, SJ and the advertising agency Forsman and Bodenfors are participating in the DN Reklamcupen advertising competition.
The ad shows in a simple way that there is a very effective cure for climate anxiety, even for the most travel-hungry person – namely, choosing the train and SJ.
– We know that we have a very sustainable product, but that we are sometimes a little bad at profiling that particular aspect. We want to get better at it and this is one way to do it, says SJ's Marketing Manager Maria Höglund.
The DN Reklamcupen is a competition where agencies display their most creative full-page ads in a cup format, and approximately 20 advertisers participate in the competition during July and August.
According to the press release
