Interest in WTM London 2026 is already high several months ahead of the show. The organizer states that companies and tourism organizations from all over the world have booked their seats and that the available space on the show floor is starting to become limited.
This year's WTM London is being held at ExCeL London 3-5 November 2026 and brings together, among others, tourism organizations, airlines, hotel companies, technology suppliers and other players in the international travel industry.
New destinations and airlines
Among the new exhibitors are tourism organizations and ministries from, among others: Brunei, Ivory Coast, North Macedonia, Moldova, Albania, Angola, Uruguay and Panama.
Several major travel companies have also confirmed their participation. On the hotel side, among others, RIU Hotels & Resorts and Serena Hotels, while Malaysia Airlines and AJet Airlines are added as new airline exhibitors.
Other new additions include GetYourGuide, TripToGo and Amaala, the new wellness and luxury destination on Saudi Arabia's Red Sea coast.
So far, 43 exhibitors have either joined for the first time or returned after previously participating in the fair.
New investment in Travel Tech
Technology will play an even bigger role at this year's fair through WTM Travel Tech, a new co-located event. New exhibitors include GetYourGuide, Nomad eSIM and RateStellar.
The initiative follows a sharp increase in the presence of technology companies at WTM London 2025, when participation in Travel Tech rose by 55 percent.
“The breadth of exhibitors already confirmed demonstrates the strength and diversity of the global travel industry. From emerging destinations and national tourism organisations to airlines, hotel groups and travel technology innovators, WTM London continues to be a global platform for new business and connections,” says Chris Carter-Chapman, Event Director for WTM London.
Last year's WTM London brought together representatives from 182 countries, while the number of exhibitors increased by 5 percent. According to the organizer, WTM London 2025 also resulted in business worth 2.2 billion pounds.
Source: breakingtravelnews.com
