Stromma has now chosen to take the next step in the card's history and is handing over the operation to Leisure Pass Group (LPG), the world's largest city pass company.
The Stockholm Pass is an experience card that guarantees visitors free entry to over 60 attractions, museums, and sightseeing tours in Stockholm. The Stockholm Pass is the world's oldest experience card, created in 1981 as part of a project with the then Stockholm Information Service and businesses in the tourism industry to market and sell Stockholm.
Stromma began collaborating with Leisure Pass Group early on and has been using their systems since 2003. From 2016, the collaboration was expanded to include online marketing and sales, with successful results. LPG is now acquiring Stockholm Pass and will therefore be the company that owns and operates the card. LPG currently operates in more than 35 cities and sells over 3 million cards annually, with over 16 million attraction visits.
– ”Leisure Pass Group will be an important strategic partner to Stromma in the future too. Our new partnership will ensure that we leverage each other's strengths and create the best conditions for an even stronger city pass in Stockholm, which will provide all of us operators in the destination with a strong marketing and distribution channel to be visible and reach tourists,” says Patric Sjöberg, CEO Stromma Group.
Leisure Pass Group will develop the product into a fully digital solution by including Stockholm Pass in its ”Go City card family,” which is based on app-based technology. Tourists will thus have an even simpler and smoother product that meets the growing demand for mobile solutions.
”We are delighted to include the Stockholm Pass in our family of Go City products. Our aim is to build on an already strong product, which includes the best attractions, tours and activities in the city, by further enhancing the customer experience through the Go City mobile app. We also look forward to continuing our partnership with Stromma, both in Stockholm and other European cities,” says Jon Owen, CEO Leisure Pass Group.
