– The sales curve for SAF (Sustainable Aviation Fuel) i.e. sustainable biofuel is pointing upwards, and an increase of more than 200 percent cannot be ignored. But it still accounts for an extremely small part of our sales. However, we have seen a stable increase since the summer when extreme weather, heat records and floods were a hot topic in the media. Perhaps this increased interest in flying more sustainably and taking an active role in the transition, says Maria Hagelberg.

The Nordic increase in purchases of SAF supplements is on par with what KLM sees in the rest of the world. Currently, SAF is the fuel alternative available to reduce the climate impact of aviation. Electric flights and hydrogen are just around the corner, but these will initially mainly be an option for shorter distances. One of the challenges with SAF, however, is that it is significantly more expensive than fossil fuel. 

– It will inevitably become more expensive to fly as the entire industry transitions to more sustainable travel. Since 2022, we have included some SAF on all tickets. Currently, each ticket contains up to 1% SAF. Even though we and many other airlines are investing billions in innovation and purchasing SAF, we must bring consumers on board. Offering different SAF options makes it easier for customers to choose the option that suits them best. We also have tailor-made solutions for small and large companies, says Maria Hagelberg.

According to the press release.